Work
My work spans design systems, enterprise product, and AI-assisted practice.
The documented process and the real process had diverged.
Halliburton · 2023–2025
Drilling engineers analyze downhole data continuously: before, during, and after a run. I went and watched them do it, and found the procedures had been written years earlier while the work had moved on. The uploader I designed closed a gap nobody had named.
Sole creative lead across four ecommerce properties.
Silk Worldwide → Atlantic Technology Group · 2025–Present
SignalBoosters, WilsonAmplifiers, Bolton Technical, and now ATG: homepage redesign, a 450-post content architecture, launches, campaigns, and every customer-facing surface in between.
The portfolio is the product.
Self-directed · 2026
Information architecture, content model, and interaction design for a site whose central problem is that different visitors are evaluating me for different things. The lens system you are using right now is the answer.
The team had something valuable. Nobody could use it.
ExxonMobil · 2016–2024
Three engagements over eight years, all circling the same problem: a new internal team with something worth having, and an organization that could not find it or adopt it. I learned the proprietary front-end framework and stopped being a designer who handed work to developers.
The hardest constraint was the person installing it.
CITGO · 2021–2022
Retail marketing across thousands of stations, plus the Mystik centennial. The real product problem hid in the print: every piece had to be installable by a station manager who had never seen it, with no instructions and no second chance.
One product for the crew, one for the customer.
United Airlines · 2019–2021
Two contract engagements. An internal tool bridging ground staff and flight crew — gate agents, flight attendants, captains, operations — and the customer-facing ticket purchasing flow, which shipped and remains in use.
