Building Design Systems Across a Multi-Brand Ecosystem

Silk Worldwide operated a portfolio of connectivity brands: SignalBoosters, WilsonAmplifiers, and Bolton Technical, with Bolton Install Pros serving the professional installer market. I joined in October 2025 as Senior Designer and became the sole creative lead across every customer-facing surface.

Establishing a source of truth

Design and development had been operating from separate references. There was a disconnect from design to development. The CSS carried its own structure (spacing, type, color, component states) while the design files reflected a different lineage.

My first substantial contribution was reconciling them. I audited the live properties, extracted the implemented system, and validated each token against the development team before bringing it into a Figma library. The result was a single shared reference that both disciplines could work from.

Reading the implementation directly, rather than proposing a system in parallel to it, is what made the library credible to engineering. It is also why it was easily adopted.

Scope

Alongside the systems work, I owned the full creative output for three brands: ecommerce and marketing pages, promotional email images, social posts, product launches, ecatalogs, tradeshow collateral, and ongoing creative support.

Content architecture

The SignalBoosters blog holds over 100 existing posts with no unifying content model. I helped to define the structure. This work is in progress and unblocks the broader site redesign.

AI-assisted execution

Building a component library while serving as the sole creative resource across multiple brands required a different approach when faced with deadlines. I used AI to generate the Figma library programmatically from the tokens I had already established, then to build pages and templates against it.

The distinction matters: the system was defined through analysis and validation. AI accelerated its construction, not its design.

Second act: Atlantic Technology Group

ATG acquired Silk in mid-2026. With over 20 years in business and no existing digital presence, the mandate was a complete build: the site, and the design system beneath it.

I worked diligently to provide this deliverable alongside the Silk properties that ATG inherited. Working from a clean foundation, the ATG design library was established quickly and is now the organization's shared design reference.

Outcome

• A shared Figma library adopted, replacing comp-based handoff
• SignalBoosters homepage redesign shipped
• Content architecture defined across 100+ blog posts
• ATG design library established as the organizational standard
• Design and development working from a single source of truth across four properties